About The Business

Bill Collins Ford is the worlds largest Ford dealership under one roof. Bill Collins has been in business since 1969. His secret was that he knew that low prices sell cars and great service keeps customers. His view was that a successful customer policy meant service, service and more service. This philosophy of customer service still pervades every aspect – every decision made at the Collins Auto Group. When you buy or lease a new or pre-owned vehicle at Bill Collins Ford, you can be assured that you’ll get the best autos at the best prices along with the best customer service available.

From the sparkling new and the tried-and-true used vehicles in our lineup, the aesthetic experts over in our service center and body shop, to our enthusiastic rate-reducers in financing, there's no shortage of things to love at Bill Collins Ford of Louisville. We know your time is valuable, so let us do all the hard work for you. Superb service and friendly folks are what you'll find here.

At Bill Collins Ford of Louisville, we believe that the only thing better than experiencing that new car smell in a new Ford Escape, F-150, Focus, Fusion or Explorer is to test it out on the road. Our highly knowledgeable and supremely friendly staff will help you work through all aspects of any model that is of interest to you, leaving you to feel completely 100% informed when it comes time to make a purchase decision.

Though buying a new car is an undertaking, we understand you have more going on in your life. Perhaps you've been planning for a big vacation? Whatever it is, one way you can save big is through our collection of used cars. We have a wide range of options that are sure to satisfy you as well as your checking account.